Creative Work
A curated selection of design projects spanning brand identity, editorial design, and digital experiences.
Branding & Identity
Joe Beef Restaurant
A comprehensive rebrand for Montreal's iconic restaurant, capturing its rustic charm and culinary excellence. The identity system balances heritage with contemporary appeal, extending from initial concept development through complete collateral suite including stationery, advertising, and environmental graphics.
Design Challenge
Create a cohesive visual identity that honors Joe Beef's reputation as a culinary institution while appealing to both longtime patrons and a new generation of food enthusiasts. The design needed to reflect the restaurant's commitment to quality, authenticity, and the joie de vivre of Montreal's dining culture.
Research & Concept Development
Brand Collateral
Marketing Applications
People Magazine
A modern reimagining of People Magazine's visual identity for the digital age. This comprehensive redesign prioritizes mobile experiences, social media integration, and accessibility while maintaining the brand's authoritative voice in entertainment journalism.
Strategic Approach
Evolve People Magazine's visual language for a multi-platform digital ecosystem. The redesign needed to work seamlessly across web, mobile apps, and social media while maintaining instant brand recognition and improving content discoverability for younger audiences.
Identity System
Design Process
Digital Platform
Music & Entertainment
Wuthering Heights
Album artwork and vinyl packaging inspired by Emily Brontë's haunting novel. The design captures the wild, atmospheric essence of the Yorkshire moors and the tempestuous romance at the story's heart, creating a visual narrative that bridges classic literature with contemporary music design.
Creative Direction
Create a visual identity that evokes the Gothic romance and emotional intensity of Wuthering Heights. The design needed to capture both the wild beauty of the moorland setting and the dark passion of the narrative, translating literary atmosphere into contemporary album art.
Vinyl Package Design
Visual Atmosphere
Digital Experience
Digital Listening Experience
Mobile interface animation coming soon
Editorial & Exhibition
Girl, Interrupted
A contemporary reinterpretation of Susanna Kaysen's powerful memoir. Each cover variation explores different visual metaphors for mental health, identity, and institutional life, creating a series that resonates with modern readers while honoring the book's lasting impact.
Design Philosophy
Create covers that speak to contemporary conversations around mental health while respecting the gravity of Kaysen's narrative. Each design explores themes of fragmentation, observation, and the blurred lines between sanity and diagnosis through distinct visual approaches.
Visual Research
Cover Explorations
Warhol at the Whitney
A dynamic social media campaign for the Whitney Museum's new Andy Warhol retrospective. The designs bridge Warhol's iconic pop art aesthetic with contemporary digital storytelling, creating shareable content that engages both art enthusiasts and new museum audiences.
Campaign Strategy
Develop a social-first campaign that makes Warhol's work feel immediate and relevant to digital natives. The designs needed to work across Instagram, Twitter, and TikTok while maintaining the Whitney's institutional gravitas and Warhol's distinctive visual language.
Social Media Campaign Assets
